A Full-Time Income
in Just 2-4 Hours a Week!

That is my Reality...

Read on if you'd like it to be yours too...

 

 

But First - Lies, Damn Lies and Sales Letters

We live in an age where online sales pages - especially where anything to do with Internet marketing is concerned - are all about one-click simplicity, push-button riches, fake scarcity claims, bogus value calculations and a whole lot of other shady tricks to part you from your cash.

When you lift the lid, all you find is a can of worms.

Many of the people claiming to be the product creators are paid actors. The cars, houses, planes (and even the wives) are more often than not stock photos. And the heart-rending sob stories about how they pulled themselves out of the gutter after being shot fifteen times and suffering multiple bankruptcies before a reclusive millionaire gave them the secret to online riches are almost always the fevered imaginings of a highly paid copywriter.

Sometimes you wonder if there is anyone left who knows how to tell the truth.

Once in a while a product is launched that is genuine, but you are hard-pressed to notice because the same sleazy writers seem to write all the sales letters these days and their style is the same regardless of whether the product is good, bad or terrible.

And as for those videos - some of them drone on for over an hour, repeating themselves endlessly while saying nothing of any substance. Much of the time they don't have any controls so you can't even shut the over-excited fool up!

The big trend right now is for what are known as 'blind' sales pages - ones that go on for page after page telling you what the product is not, but somehow failing to give you any clue as to what it actually is. You've got to buy the product to find out that it is a scam!

Stop the madness!

Do you remember the Dudley Moore movie Crazy People? He woke up one day sick of all the B.S. in advertising and started writing ads that told the truth: "Volvos - yes they are boxy, but they're safe!"

To everyone's surprise they worked.

So let's try an experiment. Here is an Internet marketing sales letter that doesn't hide what the product is, doesn't rely on fakery, hasn't got any false scarcity tactics and doesn't promise to effortlessly fill your bank account with overnight riches at the click of a single button.

No hype, no half-truths or downright lies, no actors, no high-priced copywriters, no hiding.

Just a clear explanation about a great product that could change your life.

Can a salesletter possibly work without all the hype and lies? Let's see.

 


What you see is what you get.
It's how I run my business and how I plan to teach you to run yours.

Let's start by telling you what Ezine Academy is.

My name is Martin Avis and I write and publish one of the most responsive newsletters online: Kickstart.

I don't have a huge list of subscribers - nothing like the numbers that some online marketers boast about - but when I recommend something to my readers they very often buy. And that puts me in the top ten lists of affiliates - beating out people with lists ten times my one's size - time after time.

I make a full-time income from my newsletter, working just 4 hours a week.

I want to teach you how to do the same.

My long learning curve is your shortcut to success

Back in 2001 I started my first ezine. It was terrible. I had no real idea what I was doing - I'd read that 'the money is in the list' so I figured I'd go get my share.

Boy did I have a lot to learn!

You know - little things like how to write, what to write, who to write to, and how to attract subscribers to send it to.

Back then it was little more than a hobby for me, so I wasn't desperate for the money, which was a good thing because it was six months before I made my first dollar and about three years before I had built it up to anything approaching a decent income.

The trouble was, I had nobody to tell me how to do things the right way. There wasn't anyone teaching this stuff back then - or at least if there was I didn't find them. All I read was a lot of conflicting information from various gurus of the day saying what seemed to be working for them. I tried to copy as much of it as I could, but there were too many bits of the jigsaw missing and I just stumbled along.

But what I lacked in experience I made up for in persistence. Even though I wasn't making money, I always felt in my heart that eventually it would fall into place. And I had enough minor triumphs every now and again to persuade me that keeping going was worthwhile.

I cracked the code...

Frankly, looking back I don't know what kept me going, but you have no idea how glad I am that I did because now I've cracked the secret. Now I spend just an hour or two a week writing each edition of my twice-weekly newsletter, Kickstart. That's usually under 4 hours 'work' that generates a very comfortable full-time income for me and my family. Four hours or so to create a lifestyle that many people dream about :

They call it the 'Internet lifestyle' - the freedom to live life as you want to.

I made all the mistakes so you don't have to...

The reality is that so few people really make a living from their ezines that real hard facts about what truly works are rare. Sure, you hear a lot of advice bandied about, but I chuckle now when I hear it because I know that so much of it is just plain wrong.

I know what works. I've learned the hard way. And one thing I have learned is that there is absolutely nothing special about me. Anyone can do what I do,if you are given the right directions.

Ezine Academy is that set of directions and much more. It teaches you everything I've painfully learned over the last ten years. It is your short cut to ezine success.

Don't expect to make a fortune from day 1.

You won't.

What you will do is build a real, lasting and sustainable business that will grow. A business that you can be proud to tell your family about. A business that isn't subject to the whims of Google. A business that will cost you almost nothing to start and run, but which will quickly have the potential to give you whatever your version of the Internet lifestyle might be.

I have always enjoyed teaching other people how to make money from their own ezines - whether they are in the Internet marketing arena or in such diverse areas as offline printing companies or video training. Once I realized that I had 'got it' as far as making money from an ezine is concerned, it just felt wrong to keep it to myself.

Of all the hundreds of ezines I subscribe to and monitor, only a handful really understand the secrets that I've learned. And none do it quite the way I do.

"My only complaint is that I could have done with this years ago. It would have saved me so many wasted years of barking up the wrong tree."

Ellen D.

So what can you earn?

I'm not going to fall into the tired old copywriter's trick of putting up endless screenshots of my income. My ClickBank account looks very nice thank you and so does my PayPal one. But that's between me and my accountant!

In any case, those wild claims are easily faked and prove nothing.

The only proof that I am as successful at this as I say I am is that so far, my newsletter Kickstart has clocked up 1125 issues. Only a complete madman would write that much if the rewards were not pretty amazing!

Everything I make - every income stream I have developed online - has directly come from my newsletter. Once you have the right skills your own newsletter is like having the keys to the bank.

How about you? What can you earn?

I am often asked how long it will take for a complete novice to start profiting from their own newsletter, and that question is usually quickly followed by '...and how much can I expect to be making?"

The truth - and that's what this salesletter is all about - is that nobody can honestly answer either question. I can tell you that if you follow what I teach in Ezine Academy there is no reason why you shouldn't have a profitable newsletter within 3 months. After that, how much you make will depend on you.
 

It's all about communication

My methods - the very ones I teach you in Ezine Academy - are about effective communication.

The kind of communication where you don't have to trick your readers to open up your ezine with dubious subject lines, but where they look forward to seeing your email arrive in their inbox.

That's how it should be - your readers should want to read what you have to say and not be bullied or scammed into it.

When you learn to write the Ezine Academy way, you'll have that and more.

But why bother to learn to write that way? Because an eager reader is a responsive one - one who will buy the products you recommend. They won't buy because you've harangued them to do so, they'll buy because they'll learn to trust what you say. With my methods you won't be an anonymous writer of a scrappy ezine, you'll be a trusted friend.

"I thought long and hard before buying your newsletter course. Now that I've gone through it in detail and started to build my business I think it may turn out to one of the best investments I've ever made."

Alan C.

What Does Ezine Academy Cost?

Back at the start of 2011 I released a physical home study course called Newsletter Wealth Formula. It cost about $800 and sold very well. Many of the buyers have gone on to run their own successful ezines as a result.

Although it was very well received, it seems to me that the very people I would most love to help - people who need to be able to make some extra income from a few hours work a week - probably couldn't afford it.

So, nine months on, I have agreed with the offline publisher that I can revise, update and relaunch it as a digitally downloadable product, at a price of my own choosing.

That revised and updated product is now called Ezine Academy.

Ezine Academy is a 237-page manual with extra reports and bonus material that is the most complete brain dump of everything I have learned about how to write, research, publish - and most importantly, profit from - your own ezine. There is absolutely no padding - it is my ten years of mistakes, hard knocks, bitter experience, triumphs and, ultimately, success, all laid out for you to learn from in plain English.

Every aspect of researching, writing, publishing and profiting from your own successful ezine is covered. You get my entire business plan laid bare.

The cost? $197. Less than a quarter of what it sold for a few months ago.

Launch special offer: For a very limited time I've knocked a huge $50 off the price. Right now you'll pay just $147. This is a genuine launch offer and will disappear soon.

You won't make the mistakes I did. You will jump right to the making money part far faster than you ever could on your own.

This is not - and I will not pretend to you anything else - an overnight, push-button get-rich-quick scheme. I don't believe that such a thing really exists outside of the fantasies of a few highly paid copywriters.

What it is is a real, proven, workable business plan that can make you a full-time income in a few short hours a week. A plan and a process that has stood the test of time.

CODE:

 

"But I can't write!"

That's a cry I hear a lot from new students. But they soon learn that writing is easy. And you will too. A whole section of the book takes you by the hand and shows you how easy writing really is. The truth is, if you can have a conversation with a friend on the phone, you can write a newsletter. My way of writing - the profitable way - is quick, easy and instinctive for just about anyone.

A world of opportunity...

Running your own newsletter isn't just about making profits, although that's very nice. As you become established a whole world of opportunities can open up for you.

"I can see straight away that this is going to be a very engaging and encouraging course, and I look forward to working with it."

John P.

It's Bonus Time!

A bonus, in my opinion, should be something that adds value to the main product. Ezine Academy is pretty much complete and so finding something for you that is really worth having has been difficult. In the end I've created 3 bonus gifts for you that truly complement Ezine Academy and add real value.

Bonus #1: As with any business, the biggest challenge is not sustaining and growing your newsletter, it is getting started. The gap between 0 and 1 subscribers is far bigger than between 1000 and 2000 because initailly you don't have the benefit of experience or action to drive you on.

I well remember sitting at my desk with great plans for my baby newsletter but no subscribers to send it to and wondering how on earth I could start the ball rolling.

Ezine Academy addresses that problem and gives you lots of tips, but I felt that a more focused hands-on plan that shows you exactly how to begin the process would be very useful as a supplement to the main manual.

That's why I have written the Ezine Academy Quickstart Guide to Getting Your First Subscriber. At 47 pages it is a complete ebook in its own right and is a very valuable, and totally relevant bonus.


Bonus #2: came out of the great feedback that the old Newsletter Wealth Formula received. A few people asked if they could have a simple, step-by-step plan to accompany the course so they could follow the process in a linear fashion and not get bogged down in detail.

The result is The Ezine Academy Step Plan - From Nothing to Newsletter in 10 Steps. It is a very concise 4-page roadmap that strips bare the absolute basics and gives you a clear plan to follow.

Bonus #3 is a video of a seminar presentation that I recently gave that covers some of the information in the manual. You'll hear and see me talking and even get to see a picture of me in my bathrobe (don't let that put you off though!)

The video runs to just over 84 minutes long and is an excellent accompaniment to the Ezine Academy manual.

 

Who should buy Ezine Academy - and who shouldn't?

If you are looking for instant success, then please steer clear because you'll be disappointed.

If you hope to find a way to make overnight riches without having to do any work, this isn't for you. Good luck with that, by the way, because in 10 years online I still haven't found that particular pot of gold!

If you want to run a real business...

... would like to learn from someone who is demonstrably successful at what he teaches (making a very healthy full-time income from writing just two editions of my newsletter a week)

... and understand that for anything worth achieving there has to be a small amount of work involved

then Ezine Academy is most definitely for you.


CODE:

Upsells, Downsells, One-Time Offers and Exit Incentives

Normally the last thing a sales page will talk about are the vast number of offers you'll be bombarded with when you try to buy. But as you have probably noticed by now, this salespage is a little bit different.

Firstly, there is no exit incentive. If you close this page, you're gone. I'll be sorry to see you go, and hope you'll come back soon.

There is a single one-time-offer.

I'm rather proud of it, so will tell you about it right now. You are perfectly free to refuse the offer - you will be able to get it later if you wish, but at a higher price.

The One-Time-Offer you'll see the first time you log in to get Ezine Academy is for a set of 104 pre-written newsletters that you can use in just about any niche. They are full of proven, tested, interesting evergreen content that readers love. That's up to two years of content ready to go.

If you feel that writing is something you are still a bit cautious about and would like a head start, the Ezine Academy newsletter templates are exactly what you need. All you'll have to do is write an introductory paragraph, add a recommendation to monetize your newsletter and send it out. It can cut your workload down from hours to minutes!

Do you need to buy the upsell? Not at all. Everything you need is in the Ezine Academy course. The templates pack is there to help make your life a bit easier if you'd like that option.

That's it - no exit offer, one valuable OTO and no follow-up downsell.

Transparency in Internet marketing - who'd have thought it!

One last thing...

Is there a money-back guarantee?

Yes there is. If you are not happy with Ezine Academy, I am not happy. So you have a full 60 days to read, study and get started building your own successful ezine business. If after that time you need a refund, just let me know.

 

CODE:

"I think it's terrific."

Margy L.

 
Questions? Please email questions@ezine-academy.com